by Dr. Gina Valle in Toronto
Children of immigrants learn to live in two worlds. As a first-generation Canadian, I learned to maintain and modify my Italian culture in order to make it valid and workable in Canadian society. There is some consolation in knowing that many children of immigrants share this feeling and practice.
As a woman raised in an immigrant home, I travel daily between the rural, southern Italian culture I acquired inside my home and the urban, mainstream Canadian culture I live outside. Each day, I build bridges of understanding, as I create a new culture. This new culture straddles the ‘old’ world in which I was raised and the ‘new’ world of contemporary Canadian society. There is no doubt that the contrast between these diverse realities has allowed me to live a more full life.
My parents were post-war immigrants to Canada from Calabria. My father, Domenico Valle, arrived at Pier 21, in Halifax, in 1957. My mother, Giuseppa Ziccarelli, came in 1960. My parents had been neighbours in their hometown of Lago, Cosenza. My father was the eldest of his family, and shortly after his father died, he went to France, Germany and eventually Canada in search of steady work.
While in Toronto, my father held down three jobs and lived with his cousins, Luca and Sofia Perri, until he decided it was time to get married. He wrote his neighbour in Lago, Antonio Ziccarelli, and asked for his eldest daughter’s hand. A few months later, in the spring of 1960, my mother boarded a ship in Napoli, bound for Canada. (A wedding picture at left)
Two years after her arrival, I was born. Three years later, my brother Antonio Nicola was born. In the early years, my father made donuts, washed cars, and sold vacuum cleaners. My mother made clothes for dolls and took care of boarders, to help support her family. As my parents worked around the clock, my grandmother, Luigina Valle, cared for us in our home. Nonna had come to Canada, to live with her eldest son, shortly before my baptism.
Although my father’s love of building new homes was where his real interest lay, he went on to start a business as an insurance broker, with my uncle Domenico Groe. They worked hard at this business, until they finally retired and closed their doors in 2002.
Richness of two worlds
I attended public schools, and in keeping with my parents’ strong work ethic, I began working as an 11-year old by delivering newspapers, babysitting and stocking shelves at the local drugstore. From time to time, I would adopt a ‘Hollywood’ version of life, but otherwise, I instinctively knew that everything in life would require hard work.
Language and culture shape me as they weave their way through my life as a daughter, mother, wife, granddaughter, friend, and professional. Creating a new culture, one that straddles the old world that my parents understand, and the new world of contemporary society, has always been a very complex process for me. As a child of immigrants, I often tried to reconcile the irreconcilable — home and school — my private and public worlds. Many children of immigrants feel that they have to choose between family and school, and this inevitably became a choice between belonging to an ethnocultural community, or succeeding as an individual. This reality caused part of the alienation I have known as a first-generation Canadian. Having said that, however, it also has allowed me to experience the richness of living in two worlds.
Over time, as I learned to accommodate Canadian culture, I quietly abandoned my Italian culture. I believe that this is the reality of many first-generation Canadians, as we struggle to merge two cultures. Immigrants in a new homeland often know only one way of viewing the world. Children of immigrants always know two. Very subtle negotiations became part of my daily decision-making, as both cultures competed for my allegiance. As a teen, I told half-truths and half-lies to get by, like when I wanted to attend the school dance, go to a sleepover, date a boy, wear make-up or travel outside of Toronto. (Picture — family Christmas circa 1970)
The tensions between two cultural systems remain inside me to this day.
It is this conflict that fuelled my professional work, as I continue to search for ways in which bicultural, multilingual children in our classrooms can accept and wholeheartedly believe in their contribution to education and ultimately our society. Ever since I was a child, I made every attempt to be recognized as an impeccable member of Canadian society, which inevitably consisted of closing off my private life when I closed the door behind me and went to school. I became resourceful, as I adjusted my behaviour to respond to the expectations of Canadian culture.
I had to become creative to cope with realities like why there was no summer camp, but rather my holidays consisted of hanging out with Nonna on the front porch. When classmates departed for the cottage, my excursions were limited to the park down the street. I attended university in Toronto rather than moving out and living in residence. Often, I try to make sense of the choices my parents have made, and the lives they have led — dislocated from the old world, alienated in the new. In the end, however, living in two cultures has made me a more flexible, open-minded and resourceful person.
As a woman raised in a traditional culture, I was only expected to wed and embrace motherhood. The added accomplishment of higher education and a profession were niceties. I was often caught between my first culture’s expectations and my own needs and aspirations as a woman. I have had to work twice as hard as the men in my culture, only to receive half the recognition.
In the same year I was accepted to do my doctoral work, I also became a wife. Guess which garnered more celebration? As such, I have lived in a sea of crushing pressure to conform and limit my expectations to that of wife and mother. In other words, I was expected to accommodate marriage and motherhood. Although deeply connected to my culture in many ways, I quietly chose to rebel against the same culture that can devalue our contribution as women. I opted to walk away from the ‘script’ that others had written for me. It seemed, at times, that few of my accomplishments in life were worthy of discussion around the kitchen table.
According to my southern Italian culture, success as a ‘real’ woman is measured by how well I tend to the hearth, and not in academic terms. In the home, I clear away the table and make coffee for my uncles. Outside of the home, I challenge people’s biases and teach immigrant women about their rights. At times, the dissonance between the competing images of womanhood is difficult to shoulder. There is no doubt that many young girls from traditional cultures are attempting to resolve the same dilemma. They need to face their dragons one by one, and with time their courage will surface. Having grown up feeling that few choices were available to me, outside of a traditional female lifestyle, my hope in my professional work is to create a space for young women to consider they have more choices.
Persevering with French
In 1994, I married David Chemla (see picture below) and moved to Montreal where my husband articled and then worked as a lawyer at Stikeman Elliott. We lived there for several years. Prior to moving to Quebec, I had made few attempts to understand the complexities of that province. I quietly settled into my life in Montreal, and went about my business, naturally assuming that Montreal was like everywhere else in North America. I decided that my ‘practical’ commitment to the Canadian debate about Quebec would be to speak French as often as my energy and goodwill would permit. I persevered to gain proficiency in the French language. Over the years, my studies in France, work projects in Quebec, and French-speaking friends and family members all brought me closer to the language.
I arrived in Montreal shortly after the Meech Lake Accord and just before the 1995 Referendum. As a newcomer to the province, how could I possibly grasp the complexity of the cultural and linguistic debates simmering in the province? Gradually, my social identity began to shift. I was now categorized as an Allophone and not an Anglophone, even though I communicate most efficiently in English. For the first time ever, my native origin was questioned by strangers. “I hear a tinge of an accent,” they would say, trying to determine where I was from.
I worked, shopped, entertained, assessed arguments and sent e-mails in French and English. I read, socialized, attended meetings, negotiated car repairs, accessed services, took courses and returned phone messages in French and English. Everything about my life in Montreal was becoming increasingly bilingual. In essence, what is most unique about the city is its inherent bilingual nature.
Our first son, Gabriel was born on a blistery cold January day. It seemed that it would take forever before I would love being a mother. But as routine set in and our son smiled and made us laugh, I fell in love with him and with my new role. My husband David’s work commitments, as legal counsel for a multinational engineering firm, took him to far off places. This meant that I was often alone with a newborn. Loneliness set in and I longed for the days of family gatherings around the kitchen table.
I asked David if he could request a transfer to Toronto. He said he would make the request, but he was concerned that our children would not be raised in a French-speaking environment. As a Francophone Canadian, whose family was from France and Tunisia, this was very important. I gave him my word. If we moved to Ontario, I would speak to Gabriel, and then also Alexandre, only in French. I continue this to the present day. Add to that the fact that they attended French schools – their books, television and family chit-chat was in French – and somehow in a sea of English dominance, David and I were able to raise two bilingual Francophone children.
Voice for the community
At some point, their French surpassed mine and it was time to focus on Italian. Gabriel and Alexandre always spoke Italian with my parents. They also attended summer camps, sing-along classes, read comics and watched soccer games in Italian. They developed a strong sense of being Italian, which meant spending time with family, helping the grandparents in the garden or in the kitchen and connecting with their cousins in Italy.
After the defence of my doctoral thesis, which was at the same time that I was carrying our second child Alexandre, my precious Nonna fell ill and it was time to complete the circle of care that she had started when she arrived in time for my baptism in 1963. With two children in diapers, my Nonna bedridden due to a stroke, my husband travelling more than ever since his portfolio had expanded in Ontario, and looking for a decent home in an exaggerated market, my professional goals needed to be put on hold.
They were for a while, until we settled into a routine, in our own home. With the kids in school, given that my doctoral work had focused on Teacher Education and Multicultural Studies, I turned my efforts to working in the field of diversity. I launched Diversity Matters Inc. and went on to publish several books, curate a photo exhibit that has travelled to Scandinavia, Asia and the Middle East, produce and direct a multi-faith documentary, develop curriculum resources and deliver workshops.
Life seemed manageable, and as decent as it should be, given the storyline we are fed in our noisy world, until the sudden illness of my father. At the age of 74, he was diagnosed with stage four cancer. Dad was the eldest in his family, the caregiver, nurturer, relentless worker who loved his home-made salami, trips to Florida, bocce games, lunch at the Mandarin, and above all else, his family. He died within a matter of weeks, and everything I knew to be true and real, shattered. I grieved longingly for the person who had been such an inspiration in my life, and an exceptional role model for my sons. He left us too soon. (See picture of Domenico and Giuseppa Valle with their grandchildren, in 2004.)
So, instead of having quiet dinners at home or buying a new rug that matches the living room furniture, I participate in a host of Italian Canadian initiatives, from documenting the stories of Italian immigrant women for the Multicultural History Society of Ontario, to providing feedback on the Italian Canadians as Enemy Aliens national project, or being a board member of AMICI Museum, the Association of Italian Canadian Writers, Italian Heritage Month and most recently Villa Charities. I am a voice for our community as OMNI Television restructures its programming for ethnocultural communities.
I help with homework, prepare dinner, carpool to soccer practice and go to a meeting in our Italian Canadian community (or to Lifeline Syria, Multifaith Toronto, or the Canadian Race Relations Foundation). I do this for my parents, and I do this for my children. I do this for Domenico and Giuseppa Valle, as it is my small way of honouring my parents’ love and commitment to us and to this country. And I do this for my sons Gabriel and Alexandre, as it is my way of teaching them about the past, and giving them a strong sense of belonging to a place we all call home.
Gina Valle, Ph.D., is a diversity trainer, speaker, author and the founder of Diversity Matters, where she challenges Canadians to think outside the black box when it comes to pluralism within our borders and beyond. This first-person account first appeared in Transformations Canada
by Amanda Ghazale Aziz in Toronto
When Carleton University asked reporter Judy Trinh to give a talk on diversity in the journalism industry to students in the journalism and communications program, she said yes.
She suspected why the university had asked her: She works full-time for the Canadian Broadcasting Corporation (CBC), and she’s not white. Even with some reservations, she took the speaking opportunity with a plan in mind.
Up to this point, high schools had been her regular venues to give lectures about journalism. When these schools had asked her to present on diversity, it was always about women in journalism, not race. Carleton’s request was a first.
Carleton’s invitation was an opportunity for Trinh to encourage racialized students to pursue a career in journalism. She truly believed that diverse representation in newsrooms matters, and the first step would be to start an honest discussion on race and the Canadian newsroom. If these students were going to build a meaningful career in media, then they would have to know the full truth.
In a visual slideshow presentation, Trinh presented a comparison of statistics from a study in the Columbia Journalism Review: 49 per cent of minority journalism graduates find a job in journalism, compared to 66 per cent of white journalism graduates. This is the reality for Black, Indigenous and people of colour (lumped into one vague group as “minorities”) who want to break in this industry in the U.S.
A now infamous Laval University study in 2000 had found that 97 per cent of journalists at that time were white. For Trinh, the lack of in-depth reporting on non-white cultures was the sad consequence of the statistic.
“In terms of access, in terms of building trust,” said Trinh. “If you have visible minorities in your newsroom, those ties are stronger.
“When you don’t have those ties, it’s much more difficult to get into those communities and cover them, because there is always a sense of distrust as an outsider.”
Gaining access to racialized communities and reporting on their cultures in more depth are two of many reasons that Trinh thinks that newsroom should be trying to diversify more. A white journalist could conduct thorough research for a piece on a racialized culture and community but there would still be missed nuances.
Even despite these obvious advantages, the statistics suggest that employers still don’t get it. Recently, the CBC came under fire from CANADALAND for not abiding by the Multiculturalism Act’s guidelines on equal opportunity employment for racialized folks. According to the report, a staggering 90–93 per cent of CBC staff were white whereas according to Statistics Canada only around 75 percent of Canadians are white. What’s unsettling in this report is the possibility that employers aren’t compelled to address their discriminatory hiring practices.
Currently, the Multiculturalism Act, along with the Employment Equity Act, is the driving government legislation when it comes to ensuring diverse representation in the newsroom — and the act only applies to newsrooms that are publicly funded. Even then, the act isn’t so heavily implemented as it should be, nor is it fit to match our racial climate today.
The act was written in an era that believed it had achieved a post-racial society. Pierre Trudeau introduced the idea of a Multiculturalism Act in 1971, and Brian Mulroney ratified it a decade later.
Today, however, one in five Canadians identify as a visible minority and we aren’t embracing multiculturalism as much as we think we are. A recent poll by the CBC and Angus Reid shows that 68 per cent of Canadians believe “minorities should do more to fit in with mainstream American/Canadian society,” indicating access to diverse media representation is lacking.
And the Multiculturalism Act itself hasn’t been as accessible as it should be. The language of the act itself is dependent on a dated sense of what equality is, which gives the idea that the act is one size fits all for everyone:
“3 (1) It is hereby declared to be the policy of the Government of Canada to (e) ensure that all individuals receive equal treatment and equal protection under the law, while respecting and valuing their diversity;”
Yasmin Jiwani, a communications studies professor at Concordia University, has been researching the relationship between policy and media over the last few years. In a project with other researchers, Jiwani carefully looked at how Indigenous youth and Muslim youth were portrayed in a three-year time frame at The Globe and Mail. They saw that stories on these groups typically fit narratives such as either “Youth in Trouble” or “Youth as Trouble”, while non-Indigenous and non-Muslim youth were often portrayed as overachievers and young entrepreneurs.
“What my research has shown,” said Jiwani, “is that when we do see people of colour in the media we only see them as ‘problem people’—people who are criminals, people who are taking advantage of Canadian benevolence, or people who are out in war zones.”
“If you are a policy-maker, who most likely doesn’t always encounter folks who are marginalized, what does the press tell you? It tells you that these are ‘problem people’ and they don’t belong in our nation.”
Canada likes to hail itself as a multicultural mosaic. And with Donald Trump’s win in the U.S. election early this November, many citizens have been taking the opportunity celebrate Canada’s apparent superiority—forgetting that the country is rampant with its own problems.
After Trump’s victory, Kellie Leitch—who is currently running to be the leader of Canada’s Conservative Party—sent out a mass email calling Trump’s victory an “exciting message that needs to be delivered in Canada as well.”
Before the 2016 U.S. election, she’d already announced plans for tougher screening processes for immigrants and refugees and was promoting the Conservative Party’s idea of creating a “barbaric cultural practices” tipline for the RCMP, which she later said she regretted.
You don’t have to look far online or in print to notice that we’ve fallen short of our nation’s ideal of equality and multiculturalism. Is Canadian journalism today operating under an act that depicts not only an aged view, but one that is unrealistic in its depiction of what multiculturalism is? It’s unclear how employers are required to fulfill their obligations under the Multiculturalism Act and the Employment Equity Act in their workplaces.
Shree Paradkar said it best in her Toronto Star column: “Non-representation in journalism is a form of oppression. It happens when we—Canadians—invite or accept newcomers to our mutual benefit, but then allow only one dominant group—whites—to play gatekeeper to all the stories, generation after generation. Indigenous people, too, are not exempt from exclusion.”
Equally, there is anxiety about newsrooms using racialized writers as tokens instead of addressing changing their overall hiring practices. Jiwani said she is concerned about the trend of news organizations hiring racialized writers to report exclusively on diversity. She calls these token writers “race ambassadors.”
Denise Balkissoon, currently the editor of the life section at The Globe and Mail, recalls that early in her career pitches concerning race and diversity were often shut down. Now she sees the opposite happening. Emerging journalists are being offered the chance to write on these topics. The dilemma, though, is that the opportunity doesn’t extend beyond that assignment.
“Usually a young journalist of colour will get tapped to write a sensationalist story and that story will turn out great,” Balkissoon said. “But then that journalist doesn’t get hired as a staff writer or nurtured to be a well-rounded writer.”
“People have figured out,” added Balkissoon, “that diversity is relevant at a time when there’s no money dedicated to hiring anyone.”
Along with being an editor, and writing a column, Balkissoon is the co-host (with Hannah Sung) of the Colour Code podcast. Colour Code was first conceived after The Globe and Mailgave workers the opportunity to apply for a special projects fund.
The idea for the podcast was originally about Canadian identity but shifted to focusing on race and Canada. “Our goal was not to prove that racism exists,” said Balkissoon, “but that it was already assumed.”
There were already plenty of American podcasts out there on race, and Balkissoon and Sung wanted to do something just as “meaningful and hard-hitting.”
While some white listeners reached out to Balkissoon and Sung to thank them for helping them learn and to re-examine their privilege, others sent hate mail—especially when the show tackled difficult topics. A particularly large amount of hate mail followed the episode “Eggshells,” in which Balkissoon revisits a heated discussion she had on assimilation at CKNW, a radio show in Vancouver. That backlash inspired her column piece, “We all profit from soldiers on the front lines of hate.”
Readers also have responsibility over what they want to get out of a newspaper since they choose what content and publications they read. Balkissoon insists that people who are interested in good journalism should also not hesitate to “tell the people who run it that diversity is important to them.”
She also sees that importance being reflected on their financial contribution, and how it’s contingent on progressing journalism. After starting the crowdfunded digital magazine The Ethnic Aisle with a group of friends, she was surprised over how many people responded with interest to an online publication solely focused on race and ethnicity.
“[The Ethnic Aisle] was envisioned as a side-conversation,” said Balkissoon, “because when I had first joined Twitter I found myself getting into conversations about race in a way I had never before. And then it also became a way for younger journalists to get practice in pitching and to get practice in editing.”
Beyond small publications, spaces for young and racialized journalists to flourish can be hard to find.
Second-year journalism student Andrew (whose name has been changed to protect his identity) finds himself completely alone in the concentration of his program as the only person who identifies as Black.
When he considered going into radio, he was cautioned by the program staff about how the medium was “unbearably white.” His instructors had another recommendation. “They asked me, why would you want to stay here? Toronto has a bigger market—which I kind of get,” he said.
“But it was as if they had wanted me to be the lone Black reporter for a while and then leave for a larger city. The question is, are they really making an effort to attract people to the East coast to work here? Or are they looking for what’s good ‘locally?’ As in hiring what locals want, as they aren’t interested in seeing people of colour in the media.”
As he carries on with his studies, Andrew still plans to continue airing out concerns to his school’s faculty. These are discussions that are frank, he adds, but necessary.
It’s becoming more and more obvious to the public that, in attempts to address this issue, racialized folks are finding a way to speak out. For the last issue of The Ryerson Review of Journalism, the masthead chose diversity as its main focus. Every single article inside the print issue was dedicated to that theme. “Because it’s 2016” was plastered in bold text on the front cover.
And while the year is nearing its end, the discussion is far from over.
Amanda Ghazale Aziz is a student at the University ofToronto, and is a senior editor at the Intersections: The Clapback Journal and associate editor at Acta Victoriana. In 2014-2015, she was one of the Editors-in-Chiefs atThe Strand, and has also contributed to The Varsity, CWA’s Media Works Guide as well as with other publications. Sometimes, she writes on napkins before using them. You can find her as a part of Badass Muslimah's upcoming podcast and as a member of Femifesto.ca.
Commentary by Darren Thorne in Toronto
On the eve of the U.S. Presidential election, and with apologies to the Bard for the inversion, I come not to bury Donald Trump, but rather to praise him.
Of course, at this point, those appalled by the unremitting ugliness of his rise in American politics can afford to be magnanimous, as Trump himself has buried his campaign more effectively than anyone else could have dreamed of.
While he will never lose the backing of his most diehard supporters, it has become clear that his latest scandals – the devastating combination of videotaped assertions of sexual braggadocio which appear to betray a predilection for, well, sexual assault, and then a deluge of women coming forward shortly thereafter to accuse him of exactly that crime – ended any hope of Trump drawing enough additional support to make him truly competitive in the election.
The truth is, despite the last minute recurrence of the Clinton email issue, the 2016 presidential race has effectively been over for weeks. Judging by the extended temper tantrum Trump has been throwing with his deranged, whining claim that the election is somehow “rigged”, on some level he already knows it.
So what words of praise could one possibly have in relation to Donald Trump’s foray into U.S. politics?
Rejection of facts
He is, after all, responsible for coarsening the political, and likely societal, culture of America in unprecedented ways. His campaign seemingly thrived off of normalizing almost any type of bigotry one could name, be it overt racism against Hispanics or blacks, Islamophobia, xenophobia or just good old-fashioned misogyny.
It took the rejection of facts and the shameless telling of untruths, if not bold-faced lies, to entirely new levels – which is saying something, given that we are talking about the realm of politics. In debates and in the media, Trump insulted and denigrated his rivals so viciously that one almost had to admire his talent for doing so.
Most damagingly for the American body politic, at every step of the way Trump encouraged his supporters to de-legitimize and turn on anyone who thought differently than they did. And finally now, thanks to his preposterous claims that the election is “rigged”, his rhetoric threatens to undermine public faith in the political system itself and may be sowing the seeds for post-election violence.
As an aside, I’ll note that, generally, when the person on the train next to you starts ranting about how a shadowy cabal of bankers, media, politicians and their inner city minions are secretly conspiring to ruin society, that tends to be the point at which most of us stop making eye contact.
Racism and sexism still alive
But, despite all of this, Trump has unwittingly done America a service, in two ways. First, he has revealed the true depth of division and intolerance which apparently simmers just below the surface of American society. The success of his campaign has put the lie to the claim that racism and sexism are spent forces in North America, as at this point it seems clear that his campaign has not thrived in spite of his bigotry, but rather because of it.
Second, though Trump’s campaign exposed these societal fault lines, America should be grateful that the candidate’s personal flaws ultimately prevented him from exploiting these skillfully enough to succeed at the ballot box.
Trump is certain to lose this election, but only because his pettiness, inability to control himself and loathsome, narcissistic boorishness has meant that he has been unable to fully harness the societal divisions he has stoked and thus ride them to electoral success.
Still, if nothing else, Trump’s success should serve as a wake-up call. The danger is that this is something a more disciplined, genial candidate with the same sensibilities might well have been able to do. Trump has manifestly exposed this danger, and made clear the racial and economic fault lines that America’s leaders, of both parties, must address, if they do not want to eventually see an even more dangerous sequel to this fiasco.
This is for the good, but it is less clear where America goes from here. The sad truth is that the country is likely to exit from this election even more divided than before. Trump’s rise has also made it abundantly clear how helpless even well-meaning and principled Republicans are in preventing their party from succumbing to its basest instincts.
So it will be a hard road forward, healing these rifts. But thanks to Donald Trump, no one can now underestimate how vital the need is to do so.
For that, ironically, America owes him a debt of gratitude. Now let’s hope that after November 8th, none of us have to see or hear from him ever again.
Darren Thorne (B.A., LL.B, LL.M) is an international lawyer and adjunct law professor, specialized in international affairs, development and constitutional and international human rights law. He was previously counsel to Ontario's Deputy Attorney General and has an extensive history of international legal and project work throughout Africa, Asia and Europe.
Oct 5, 2016 (Toronto, Canada) Have you ever dreamt of speed dating with Estonians? Now’s your chance. Well, sort of. Toronto’s annual Estonian Documentary Film Festival (EstDocs) kicks off with a public showing of this year’s short films where you vote for the Audience Award at the 8th Annual Short Film Competition October 14th at 7:30pm.
Hosted at the Camera Bar, you’ll have the opportunity to explore Estonian culture through featured short films from all over the world. And unlike a bad date, these films won’t drag on – they vary in lengths of seven minutes or less.
The Estonian Life
Commentary by Bernice Cheung in Toronto
For many of us, the first thing that comes to mind when we think of immigrants is a struggling population — those who come here with little understanding of the culture they’re entering into, only to spend a generation struggling so they can give their children a better future. It’s a story that Saima Naz knows all too well.
Saima moved to Montreal from Pakistan with her family when she was a small child. Her parents came here with an attitude that paying cash is always best. They had little understanding of the way finances worked in the developed Western world, and were wary of taking on any debt.
As Saima describes it, her family always had enough to survive, but they were missing out on opportunities. If her parents had had a better understanding of finance and not been so averse to debt, they could have been much better off — and Saima was determined not to make the same mistakes. At 15, she opened her first bank account, and by 21 she had taken out a $5,000 loan to start a small business. She purchased her first family home for about $500,000 when she was 23 and today, 11 years later, that property is valued at well over $1 million.
It’s a familiar story, considered by many to be the norm for a successful immigration cycle. An immigrant generation struggles and sacrifices so that their children can build the knowledge they need to thrive in the following generation.
Today, though, that narrative seems to apply less and less. In actuality, our data suggest that emerging technologies in today’s highly connected world have significantly widened the spectrum of a typical immigrant success story. Having conducted an annual survey to understand new Canadians’ financial habits, product usage, attitudes and satisfaction towards their financial institutions since 2010, the Cultural Markets team at Environics Research has kept a close eye on this recent new trend.
Rather than observing more of the same struggling newcomer narrative over and over, our team has discovered a new story emerging — one that tells the tale of a more prepared population, ready and excited for the challenges of entering a new cultural situation. Our data shows that, even before their arrival, this new generation of immigrants is doing their research and diligently preparing for upcoming challenges. When we asked newcomers who arrived in the past five years when they opened their first bank account, almost three in 10 (28%) say they had done so before they made the move.
Moreover, we’ve seen a steadily increasing proportion of newcomers agreeing with the statement “I feel as though [we] have the knowledge to get the most out of the financial services choices available in Canada”— revealing a confidence we’ve rarely seen from past generations of newcomers.
It’s much more than simply being prepared ahead of time, though. This generation of immigrants also appears to be much more financially savvy than their previous generational counterparts, and they expect more from their financial institutions. Of those newcomers that came here in the past five years, a whopping 75% have opened a second Canadian bank account with a different financial institution within a year of moving, and 11% had switched institutions completely.
When asked why they switched from their first financial institution, just over four in ten (43%) stated that they wanted better rates, while many others cited better customer service/tone or attitude as key factors.
This move away from financial complacency shows that, for this new generation, the research doesn’t stop. They study ahead of time and continue to actively evaluate the quality of their financial institution from the moment they arrive. They are constantly learning and making changes to better their situation.
Perhaps unsurprisingly, this new financial sophistication also appears to be moving beyond just banking and into investment practices. Of the newcomers that came to Canada within the last three years, 46% now use a mutual fund company. It’s a trend that reveals a major opportunity for not only mutual fund companies, but also for financial advisors. Newcomers that came to Canada in the past 10 years represent a total of $55 billion in portfolio investments, but over half of those newcomers still do not have a dedicated advisor. By any standard, that is a massive, potentially missed market for advisors to build a strategy around.
These savvy newcomer investors need products that are geared to their needs, and advisors that can speak their language, both literally and figuratively. Customer service, and the right tone and attitude, rank high on the list of things newcomers look for in an institution. Advisors can significantly differentiate themselves among these groups of newcomers by simply gaining an understanding of cultural differences towards financial planning and investments.
It may seem counter to the popular narrative surrounding immigration, but newcomers to Canada in the past 10 years from South Asia alone hold $17 billion in their investment portfolios. That’s a far cry from the days of Saima’s parents being averse to the idea of even taking a loan — and it’s a figure that financial advisors should take note of.
Bernice is VP of Cultural Markets and Financial Services at Environics Research Group. She brings over 12 years of marketing and management consulting experience from financial services and consumer goods, helping clients with quantitative and qualitative market research, organizational strategy, segmentation and targeting. Prior to leading Environics' Cultural Markets group, Bernice led the Ethnic Practice Areas at Nielsen and Altus Strategy Group. Contact Bernice.Cheung@Environics.ca
by Shan Qiao in Toronto
Hiring multi-language speaking staff, creating real-time interpretation apps, even launching an ethnic bank to serve primarily immigrants, Canadian banking business operators are getting fiercely competitive to woo business from immigrants.
Aiming to “become a preferred bank for the Chinese community in Canada”, Wealth One Bank of Canada (WOBC) has begun operations in Vancouver and Toronto. It is the very first Chinese-founded and -invested bank in Canada, a federally chartered Schedule I Bank under the Bank Act and regulated by the Office of the Superintendent of Financial Institutions.
The man behind it, the founder and also the Vice Chair of the WOBC Board, Shenglin Xian, says from his Vancouver office that there are only 28 such foreign banks in Canada. “It is a historic moment for the Chinese community.”
Shenglin Xian, who is a well-known Chinese community financial advisor, has his own company Shenglin Financial Group Inc. located in North York, Toronto. He got into financial consultancy after he immigrated to Canada in 1990.
Same language, better understanding
“Currently, we will focus on serving the Chinese Canadians from the Great Vancouver Area and the Great Toronto Area. We will hire Mandarin and Cantonese speaking employees. Our service slogan is ‘same language, better understanding (translation)’,” he continues, explaining what he envisions as a respect for Chinese values and culture.
“Although all five major banks in Canada provide Chinese language service, the banking system is still operated under mainstream preference. We want to favour our Chinese clients with a tailored and Asian-styled service,” he continues.
Ming Gu, a senior news producer from Toronto, also a Chinese immigrant who came to Canada in early 90's like Shenglin, has worked on a couple of translation projects for one of the five major banks for their Chinese language website.
He completely agrees with the fact that providing ethnic language service is not quite the same as bridging two different banking systems: Canada’s and the immigrant source country's.
“China’s (banking system) is even more different. The policy and products are very much in the different zones as well. Service literally translated into Chinese language might not be helpful for immigrants to understand the meaning behind. For example, credit rating in Canada is very critical for banks to determine whether or not applicants can apply for line of credit and how much they can get. One SIN number check will bring up a very detailed credit history of the applicant. However, it doesn’t really exist in China’s banking system, letting along for Chinese newcomers to understand the importance of credit rating,” Ming explains.
Maggie Yuan works at a public relations firm which provides multi-language translation services for corporate Canada's ethnic marketing needs in the Chinese and South Asian markets.
“For economic reasons, mainstream comapnies can’t afford to overlook the needs of immigrant communities. For big corporate accounts, I have been dealing with, especially in bank, insurance, public service, entertainment industry, the needs to have Chinese language translation have always been increasing. Companies strategically promote their investment in diversity to gain positive image in immigrant community. It’s quite political, but it’s also about business,” she says.
Overcoming language, culture barriers
The major Canadian banks are also stepping up, developing faster and more convenient tools to woo immigrant clients who face a language barrier. Just last month, Royal Bank of Canada, which already has a Chinese version of its website besides the official English and French language, introduced a new app – the first of its kind in North America – that provides clients with real-time video access to qualified interpreters.
Christine Shisler, RBC's Senior Director of Cultural Markets, explains why such a language app makes business sense.
“Regardless of which RBC branch a client visits, we’ll be able to offer service in the language of choice. This is critical in helping our client – especially newcomers – understand how banking works in Canada.”
Shisler stresses out that RBC wants to be the bank that newcomers turn to for all of the important firsts – from first bank account to first home purchase. That means a lot of tailored service in language and cultural senses.
Going further, the bank’s Beijing staff, for example, will help students and family initiate their financial transition even before they arrive in Canada, a more aggressive business approach similar to what Wealth One Bank of Canada is doing in the reverse direction.
Commentary by Pradip Rodrigues in Mississauga
Last week, a racist Kijji ad seeking renters for a basement apartment in Mississauga briefly drew attention from the media because of the line: “If you are a “black guy, you should not inquire about the unit.”
Several lawyers when asked were of the opinion that this was a racist ad that violated the human rights code. Part of the reason the story died a natural death and sank like a stone has to do with the fact that the homeowner who put out the offensive ad was South Asian or brown. Now had that homeowner been White with a last name like Anderson, Bean or Stewart, it would have been a far different story. In fact you wouldn’t hear the end of it.
The story would’ve made international headlines, no doubt about it. The homeowner would’ve been skewered by all, politicians and definitely the mayor would’ve stepped in with harshly worded statements abhorring racism, we’d all be lectured about tolerance, respect and equality, above all our political leaders would take this opportunity or Godsend to extol the policy of multiculturalism. Our politicians, mostly the Caucasians would exploit that opportunity to score brownie points (pardon the pun) with ethnic minorities, notably South Asian who in a few short years will be the majority.
Back to our ‘story’, because this homeowner happened to be brown he could get away with it.
Most brown people don’t believe they can be called racists ever even if they harbor racist attitudes toward other ethnicities including white people. They believe their browness insulates them from any criticism on that front. In the minds of many South Asians, they have experienced racism usually only from whites. So lets say a brown person encounters a rude black salesperson, he or she will simply call it ‘terrible customer service and talk to the manager about it. But when a brown person encounters a rude White salesperson, the complaint is about being a victim of racism. Brown people can shrug off indifferent service at a Chinese supermarket and never put it down to racism.
Sounding like matrimonial ads
A few weeks ago, an Uber driver in Toronto was the focus of attention when he got into a verbal and slightly physical exchange with a female passenger of Pakistani origin. The Uber driver is alleged to have told her that “Muslim Pakistani women should keep quiet.” This made the woman and the journalists covering the story conclude that this was blatant racism. The only problem was that the driver happened to be a Pakistani immigrant as well. Not a single presumably White journalist questioned her narrative and blindly reported her statements without challenging it. Now had the Uber driver been White, he’d not only be blacklisted but would in all probability have to leave town for his or her own safety.
Any human rights lawyer would tell you very quietly ofcourse, that even brown and black people can be racist. It isn’t only White people who are born with the so-called racism gene so to speak. Look at the way African students in India are treated, many of them swear they get treated with dignity in Europe while in India they are subjected to racist slurs, hostility and even violence. The experience of Indians from the North-East who live in cities like New Delhi and Mumbai are similarly well documented.
South Asians have very strong views when it comes to certain races and cultures and color. Our matrimonial ads speak of our preferences for particular castes and fair-skin. Increasingly our advertisements for rental units for example are beginning to sound like matrimonial ads.
A community of landlords
In recent years South Asians have emerged as one of the biggest investors in the real estate boom especially in the Peel Region. It is fairly common for South Asian families to rent out their basements or second properties. Naturally then, they treat such rental ads the same way if they would a matrimonial ad. Unfortunately it goes against code, fortunately their transgressions are overlooked by politicians, lawyers and other activists. We brown immigrants after all are treated like guests to a party, how can we find fault with them? It is easier to blame the host for being a bad host!
I have seen rental ads placed by a Muslim saying he only wanted Muslim renters. Another one placed by a Hindu vegetarian was looking for a strict Hindu vegetarian renter for his basement apartment. I spoke to a lawyer who said such ads went against the human rights code but somehow no one seems particularly offended by such ads placed by brown people.
Many South Asian landlords who rent out their basements have no qualms in saying they are justified to specify the ethnicity and profile of the renter they would like living in their basement. It is a security concern which means that these landlords could end up preferring a new South Asian immigrant over a Caucasian couple or blacks or Hispanics. But such preference won’t be construed as being racist and so politicians, lawyers, activists and community leaders won’t step in.
But increasingly, many South Asian landlords place ads that discriminate even South Asians who happen to worship another God or eat the ‘wrong’ food. A vegetarian landlord feels he is well within his rights to ban any meat-eaters from renting his basement apartment. After all, he wouldn’t want his space defiled by the smell of non-vegetarian cooking.
Caucasians could never get away with it
I am quite sure that if a W.A.S.P (White Anglo-Saxon Protestant) landlord placed an ad for a renter and specified that they should be White only, South Asians and everyone in society would be outraged. He’d find himself tied up in legal tangles for years.
Racism is defined as a system where a dominant race benefits off the oppression of others. But what happens if the soon-to-be-dominant race (South Asian) in Peel Region for example indulges in blatant profiling and discriminates against other races including Whites? Will they be taken to task? Will municipal councilors, mayors and other politicians start preaching to them about pluralism and anti-racist legislation? Will they be excoriated for their views, shamed and made to feel guilty? Will they be accused of misusing their brown privilege?
Pradip Rodrigues is currently the editor of Can-India, a weekly newspaper and website catering to the South Asian diaspora in the GTA. He immigrated to Canada in 2000 and currently lives with his wife and young son in Mississauga. Prior to coming to Canada, he was the Assistant Editor at Bombay Times, then the city section of the Times of India.
This comment has been re-published with permission from Can-India.
Review by Anita Singh in Toronto
Almost 40 years ago, my grandparents changed our family’s history by deciding to move to Canada. I recently asked my grandma about her immigration story.
She wistfully told me of the navy blue suits tailored for her husband and sons, her special saree, and the frock for her then-young daughter to wear on the flight.
With amazing clarity for her 80-plus years, Dadi recounted the first house she bought with my grandfather, how every member of the family worked to make sure the mortgage was paid and how they slowly but surely made Canada their home.
‘Weather-Permitting & Other Stories’ by Pratap Reddy is a collection of stories that taps into a similar wistfulness. The 12 short stories in this collection wonderfully narrate some of the universal aspects of the immigrant experience – the nervous excitement, inherent disappointment, and yet, steadfast determination for success.
What makes this collection unique is Reddy’s willingness to talk about the darker side of this experience. His stories do not shy away from broken marriages, children sent back to India to stay with grandparents, the disabling lack of Canadian experience or education to gain employment, and most significantly, the loneliness associated with being far away from ‘home’.
In ‘Going West’, the character named ‘The Prince’ is a creative foil to the newly-arrived Kumar, foreshadowing the learning curve of each immigrant when coming to Canada. “You should approach an employment agency. They pay about 12 dollars an hour for factory jobs,” he suggests, highlighting the reality of some immigrants as they try to gain any foothold in Canada.
Kumar wonders, “Did he think I came halfway across the globe to become general labour? The Prince was aware that I had held a middle level position in HR in India.”
Reddy also does an excellent job narrating the different stages of the immigrant journey, which does not begin or end on arrival in Canada, but lingers every day.
In ‘The Toy Flamingo,’ Venky, despite being settled in Canada for 10 years, discovers that an important part of his personal history still lies in India. As he surrounds himself with people and places in his new homeland, an uninvited memory invades Venky’s outwardly perfect life, “‘Hasve agataday’ I cry out. Something falls to the ground with a crash. I hear him mutter in a strange language. I’m certain now that dinner will take even longer to come.”
Venky’s lifestory is an excellent metaphor for how an immigrant’s relationship with their former homelands continue to affect their lives – even while attempting, desperately even, to become Canadian.
Relying on stereotype
However, as a second-generation Canadian, I do take issue with Reddy’s continuous reliance on the stereotype that portrays settled Indo-Canadians as selfish, distant, uncouth and presumptuously inhospitable, who lose their ‘Indianness’ in their adoption of a new life in Canada.
This anti-Indo-Canadian bias runs tacitly throughout the collection.
In ‘Mango Fool,’ Kavita describes her Indo-Canadian customer as “a big woman, bulging out of her blue jeans and nondescript top” who becomes hostile when questioned about her sale purchases. In this story, Reddy pits the niceties of Kavita’s Indian sensibilities against the brashness of the Indo-Canadian customer. Settled immigrants in Canada, Shyam and Shilpa in ‘Her White Christmas’ are barely tolerant of Shyam’s Indian mother’s presence in their home, while in ‘Weather Permitting’, the landlord Maya is scheming and unfair to the newly-immigrated Ravi, eventually kicking him out of the house into the cold Canadian winter.
In ‘Demon Glass’, the hardworking newcomer Lalita is targeted by the overwhelming libido of Indo-Canadian Prem, who preys on the single mother and her daughter. And in ‘Going West’, Kumar passes considerable judgment on his first entry into the Patel guesthouse, noting “I was at once assailed by the stale aroma of Indian cooking. I had not experienced such a powerful bouquet in India where a billion mouths fed on Indian cuisine everyday.”
Reddy has told a one-dimensional story about Indo-Canadians, missing an opportunity to include the positives of the immigrant experience that have emerged from 100 years of Indian immigration to Canada. He ignores how the Indo-Canadian community has succeeded in developing a comfortable co-existence of Indianness and Canadianess, where cultural events, places of worship, cricket pitches, Indian languages and arts schools create a home and community for many immigrants, while becoming an integral part of Canada’s multicultural society.
Despite these misgivings, Weather Permitting and Other Stories is a welcome addition to the growing Canadian literature on immigration. I look forward to Reddy’s forthcoming full-length novel and new collection of short stories as an ongoing contribution to this important literature.
Anita Singh is Toronto-based consultant and a Research Fellow at the Centre for Foreign Policy Studies at Dalhousie University. Her research examines the role of diaspora groups and their influence on foreign policy, particularly the Indo-Canadian community and Canada-India relations.
This content was developed exclusively for New Canadian Media and can be re-published with appropriate attribution. For syndication rights, please write to firstname.lastname@example.org
This content was developed exclusively for New Canadian Media and can be re-published with appropriate attribution. For syndication rights, please write to email@example.com
Estonian President Toomas Hendrik Ilves has appointed Toronto born Kyllike Sillaste-Elling as the Permanent Representative of Estonia to NATO.
The appointment of Sillaste-Elling as ambassador and permanent representative to NATO takes effect on Aug. 1, 2017, it appears from the website of the Office of the President of the Republic.
The Estonian Life
by Rosanna Haroutounian in Quebec City
The recent death of Abdirahman Abdi after his violent arrest in Ottawa and the 2015 police shooting of Andrew Loku in Toronto challenge the “meanwhile in Canada” dichotomy that says racial profiling only happens in America.
Racial profiling by police is not a new phenomenon. The ability to now document aggression by law enforcement against Black Canadians and Americans and other visible minorities and broadcast the footage around the world makes this long-standing injustice hard to ignore.
At the same time, we meet a younger cohort that is forcing down those walls in order to be heard.
More story needed
Short stories go well with short attention spans, delivering the main elements of a good story in one quick dose.
At the same time, they can leave many questions unanswered. To sum them all into one: “What happens next?”
Most of the stories in All My Fallen Angelas fall into the latter category.
Just as we are on the cusp of getting to know the characters, and finding our way around the intricacies of their lives, we are abruptly halted and told to move on.
This is a sign of Patriarca’s ability as an engaging storyteller, but also begs whether some endings could be more convincing.
After much pondering, it is hard to determine whether it’s better for the author to provide more finality to her stories, or to allow readers to explore the possibilities on their own.
Alice Munro, arguably Canada’s most well-known short story writer, also gives readers much to think about through her writing.
On writing short stories, Munro told The New York Times 30 years ago, “I don't really understand a novel. I don't understand where the excitement is supposed to come in a novel, and I do in a story . . . I kind of want a moment that's explosive, and I want everything gathered into that.”
Historical roots to popular images
Like Patriarca, Munro also writes about women; she has been called a feminist writer. While her stories focus mostly on women in Southwestern Ontario, Patriarca’s reside in Toronto, from the 1960s onward.
We are introduced to characters that bear resemblance to the stereotypical Italian nonna — the grandmother who is the family’s cook, religious authority and resident matchmaker. The classic image of the Italian male with slicked back hair and leather shoes also makes an appearance.
Though these characters seem caricatured in most other settings, Patriarca’s stories provide a glimpse into their historical roots.
We learn about some of the traditions that Italian immigrants brought with them to Canada and their cultural importance.
While traditional interests, such as prayer and homemaking, persuade many older characters, the younger ones express the desire to break away from old customs by becoming entrepreneurs, refusing arranged marriages and deciding not to have families.
“Do I tell her that a man is not what I want?” ponders the narrator in “My Grandmother is Normal.”
“Rather, marriage to a man is not what I want. My time, this place, allows me that choice. How do I make her understand that the world has changed?”
What was vs. what is
The stories also show us how some predominantly Italian neighbourhoods in Toronto have evolved as immigration to Canada has expanded.
“The new residents in the neighbourhood, whose long braids are often covered by lovely scarves, seem reluctant to come into her shop although on occasion Vicky is challenged by the requests of a new customer who will bare her head to reveal black torrents of lustrous hair,” writes Patriarca about Vicky’s salon in the story “Blonde Forever.”
The older characters also note the way they see their neighbourhood changing as a result of gentrification, technology and new social norms.
In “Anna at the Window,” Anna laments the declining attendance at her church, the long distances she must travel for her groceries, and the fact that young gentlemen no longer tip their hats and open doors for her.
“The area now catered to a different crowd, a different way of life, and although she understood that time had moved and that was the natural way of the world, it did not make her feel any better. Time is about loss, she thought, and loss is never a good thing.”
The contrast between young and old, between what was and what is now, is explored throughout All My Fallen Angelas and asks the reader to reflect on whether all change is really for the better, or whether as Anna suggests, it represents some loss.
These contrasts also suggest that while men have historically done most of the decision making in politics and business, it is women who witness and bear the brunt of how these choices affect society at large.
While women today may be better positioned to have an impact on the world around us, Patriarca’s stories are a reminder to never dismiss the sacrifices of our nonnas and other women that brought us here.
Rosanna Haroutounian is a freelance writer and the assignment editor at New Canadian Media. She studied journalism and political science at Carleton University and now splits her time between Quebec City and Peterborough, ON.
This content was developed exclusively for New Canadian Media and can be re-published with appropriate attribution. For syndication rights, please write to firstname.lastname@example.org
-- Canada's economic development minister Navdeep Bains at a Public Policy Forum economic summit